Marketing Your Small Business
Marketing your company may seem a big job but there are several easy ways to get the word out. Every company can market in a different way, but here are just 9 ideas which may help grow your business:
Use free marketing resources
There are many free resources out there to advertise your business. Think of different free ways to communicate with potential customers – for example social media, business directories, Facebook business groups, LinkedIn, FreeIndex as just a few!
Send a second offer to your customers immediately after a purchase
If your customer has just purchased an item/service from you, seize the moment and send them a note thanking them for their business and informing them that they can take advantage of a special discount on their next purchase. Include an expiration date so that they act sooner rather than later. This should help to create customer loyalty
Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail (both physical and email). This way you save on postage if you were posting something anyway, and it means potential customers will have something they can refer back to in the future, even if they don’t need it right now.
Send newsletters & e-newsletters
Finding new customers is great, but what about keeping existing customers? Use newsletters to focus your marketing on past customers. Consider an e-mail newsletter sent to people who subscribe at your website.
Aim to turn a one-off customer into a loyal repeat customer, by ensuring they remember you. To do this you need to give them gentle reminders of why they might need you. You can best achieve this by using social media such as Facebook or Twitter (example could be to have a Business Profile Page which gives customers advice, recommendations and offers).
A blog is a great, low-cost way of engaging with existing clients, as well as attracting new ones. Make sure you update it regularly with relevant content, which should keep your subscribers interested. To help Grow your blog followers, share the link in other forums and other peoples blogs when you are commenting back.
Send out press releases
Make the most of your local newspapers and local advertorial magazines by sending out a well-written press release. A new business launch, a new contract, the creation of extra jobs all make for interesting local news stories. Local press coverage is valuable because you’re targeting potential customers who live nearby, and of course, it’s free!.
People are more likely to read a postcard if the message is brief. A small ad on a postcard can drive a high volume of traffic to your website and create extra sales leads for a relatively small cost
Update your website
Take a fresh look at your website – could it do with an update? Your website acts as free advertising for your business, so make sure it looks the best it can. Your site should be focused, and simple to navigate, with great and up to date content.